2025
The idea was born
Watching how marketplace commissions could erode a restaurant's profit, the idea for FoodDirekt took shape in Estonia: ordering, payment and customer data should belong to the restaurant itself.
2026 — Q1
The first pilot restaurants
We tested the QR menu and order panel together with our first restaurant partners in Turkey, and shaped the product around their feedback.
2026 — Q2
Expanding into Sweden and Albania
We brought the platform to two new countries with Swish and PokPay integrations, building a system suited to each country's own payment habits.
2026 — Today
Everything in one panel
QR menu, WhatsApp ordering bot, kitchen screen, live order panel and courier app all came together in the same panel — across three countries, in four languages.
Near Future
Expanding across Europe
We aim to bring the same commission-free model to restaurants in Germany, the Netherlands and other European countries, and to integrate with local payment providers there.
Roadmap
More providers, deeper analytics
We're planning to roll out new payment provider integrations and a dedicated sales/performance analytics panel for restaurants in the coming period.